#MentalHealthForAthletes
The Philosophy
"We athletes are very lucky. Unlike most mortals, we are given the privilege of dying twice — once when we retire."
Signature Tee — White
Premium Heavyweight · Unisex · Front
$38
Signature Tee — Black
Premium Heavyweight · Unisex · Front
$38
Signature Tee — White
Premium Heavyweight · Unisex · Back
$38
Signature Tee — Black
Premium Heavyweight · Unisex · Back
$38
Our Mission
Athletes Die Twice™ was born from the silence no one talks about — the identity crisis that hits when the game is over. We are more than apparel. We are a movement fighting for mental health in sports, one conversation at a time.
When you wear this, you wear the message. You tell the world that the game ending doesn't mean your story ends.
The Reality
35%
of elite athletes experience a mental health crisis after retirement from sport
1 in 4
athletes report struggling with identity loss post-career
2024
year ATHLETES DIE TWICE™ was founded to change the conversation
ATHLETES DIE TWICE™
$38
Created to spark a conversation every athlete eventually faces: Who are you when the game is over? Crafted from premium heavyweight cotton with a structured fit, elevated feel, and lasting durability.